ABOUT BRYAN

Prof. Bryan Cassady, our esteemed Advisor on Entrepreneurship and Innovation Management is a passionate believer in everyone’s ability to innovate and build big ideas, he believes successful innovation is not an art or a science; it is a practice—a practice that can be taught and learned. With an unwavering belief in the teachable nature of innovation, Prof. Cassady has personally led the creation of 8 successful companies spanning 6 countries. His award-winning teaching experiences at renowned institutions like KU Leuven, Solvay, The European Innovation Academy, and The Founder Institute underscore his commitment to sharing the art and practice of successful innovation.

Drawing from extensive consultancy work with industry giants like P&G, Unilever, L’Oreal, and many more, Prof. Cassady brings a wealth of strategic insight and digital transformation expertise to PPC. His book, The Cycles introduces a transformative ABCs method, empowering companies to nurture small ideas into transformative innovations.

Prof. Cassady's rich academic background includes teaching diverse courses such as Innovation Management, Entrepreneurship, New Product Management, Marketing Research Methods, and Business Negotiation at variety of institutes such as Katholieke Universiteit of Leuven (Adjunct professor: New Product Marketing, 3 years), The London School of Economics, Vlerick, VUB, ULB, Solvay (Adjunct professor: Innovation Management, 1 year), The Founder Institute, European Innovation Academy. His step-by-step approach to business growth, honed through successfully founding and co-founding companies like Smartends, FastBridge, Web Juicer, and many more, reflects his commitment to accelerating businesses while minimizing risks.

Join PPC in embracing the practice of innovation as a learned skill under the mentorship of Prof. Bryan Cassady, where every idea has the potential to evolve into greatness.